Why Della

The AI receptionist that actually sounds human.

100% AI, no humans. Real Studio-grade voices. 16 languages. Vertical-aware brain that knows the difference between a salon balayage, a clinic intake, a legal consultation, and an accounting engagement. Books straight into your calendar. No commission per booking. Ever.

Start free trial See what makes it different

24/7

First-ring AI pickup, in 16 languages

Verticals (salon, clinic, legal, accounting)

Per-booking commission, ever

Native apps + web, one database

What makes Della different

Four things competitors don't ship.

Most AI receptionist tools are a basic call script with an off-the-shelf transcript stapled to it, generic robotic voice, English-only, one prompt for every business. Della rebuilt the parts that actually decide whether the caller stays on the line.

Studio-grade voices, not robots

Rachel, Sarah, Adam, Brian, four named human-quality voices plus a multilingual default that callers consistently mistake for a real person.

Vertical-aware brain

A salon Della asks "which stylist?" A legal Della runs a conflict check. A clinic Della captures intake fields. Same product, four brains, vertical-specific tools out of the box.

16 languages, auto-detected

No "press 2 for Spanish." Della detects the caller's language in the first words and runs the entire call in their language. Smith.ai gives you 2. Most generic AI dialers give you 1.

0% commission on bookings

Flat monthly subscription, $24.99 to $179. Every appointment Della books is yours. No marketplace cut, no per-call fee, no "lead fee." That's the structural difference from Booksy / Fresha widgets.

Pillar 1 · 24/7 AI Pickup

The phone that never goes to voicemail.

Industry research puts missed-call rates for small service businesses at 25 to 50 percent. Every missed call is a customer who picked the next provider on their list. Della picks up on the first ring, nights, weekends, holidays, lunch breaks. The AI is awake when you aren't, and never sends callers to voicemail.

Sub-second pickup time, every call
Holidays, weekends, after-hours, no PTO, no sick days
Same calm tone at 3 PM and 3 AM. AI doesn't have bad days.

Tour 24/7 AI Pickup →

Della AI dashboard at night, mid-call, with caller transcript and live KPI strip

Pillar 2 · Studio-grade voices

A voice that callers don't realize is AI.

Della runs on a studio-grade neural voice engine. Pick from four named voices (Rachel, Sarah, Adam, Brian) covering Female/Male × Friendly/Professional, plus a multilingual default that handles 16 languages with a consistent voice identity. Most callers don't notice they're talking to an AI until you tell them.

4 named studio-grade voices + multilingual default
Custom voice cloning on Pro (Soon), your brand's actual voice
Tone selection: Friendly · Professional · Calm

Hear the voices →

Voice picker UI showing four studio-grade voices with play samples

Pillar 3 · Vertical-aware brain

One AI. Four different brains.

Generic AI receptionists ship one prompt for every business. The result: a salon that gets asked about insurance carriers, a clinic that gets asked about preferred stylists. Della ships pre-tuned brains for Salons, Clinics, Legal, and Accounting, each with the right intake questions, the right vocabulary in 16 languages, and the right escalation rules. Pick your vertical at signup. Override anything.

Salon: stylist preference, service variants, color formulas
Legal: matter type, basic conflict check, never gives legal advice
Clinic: insurance carrier capture, urgency triage, crisis escalation
Accounting: engagement scope, entity type, tax-season surge handling

See the verticals →

Pillar 4 · No commission, ever

Every booking is yours.

Marketplaces like Booksy and Fresha take 20–30% on appointments they route, then keep the client relationship for themselves. Hybrid services like Smith.ai charge $1.90+ per call. Della is a tool, not a marketplace. Flat monthly subscription, $24.99 to $179. Every dollar a customer spends with you stays with you. Your client list is yours and exports in one click.

Flat subscription, no per-call fee, no per-booking commission
Your customer list belongs to you. Export anytime.
Bring your own Square / Stripe, your payouts, your account

See the pricing →

Calendar week view with new appointment card sliding in, labeled Booked by Della

Pillar 5 · Real localization

Sixteen languages. Real localization.

Della detects the caller's language from the first words spoken, no menu prompts, no "press 2 for Spanish." English, Quebec French (informal tu form, not Parisian vous), neutral Latin-American Spanish, German, Italian, Brazilian Portuguese, Dutch, Danish, Finnish, Japanese, Korean, Simplified Chinese, Traditional Chinese, Russian, and Arabic with full right-to-left transcript support. Switches mid-call when needed.

Quebec French uses informal tu form your customers actually speak
Mid-call language switching, caller starts EN, switches to ES, Della follows
Auto-translation in dashboard, read every transcript in English on Pro

See all 16 languages →

Language detection moment mid-call with banner reading Detected: fr-CA, switching to French

Pillar 6 · One platform, three apps

Run Della from anywhere.

Native iOS app for the front desk. Native Android app on staff phones. Web app on any Mac or PC. Real-time sync, accept a warm transfer on your iPhone, the booking lands on the desktop dashboard before you put the phone down. Same database, three native experiences, push notifications for the moments that matter.

Native iOS app, not a packaged website
Native Android app, Material 3, Jetpack Compose
Web works on Safari, Chrome, Firefox, Edge, desktop and mobile

See the mobile apps →

Della running on iPhone, iPad, and laptop side by side with sync indicators

We were paying $400 a month for a human answering service and still missing weekend calls. Della picks up every time, books straight into our calendar, and costs less than a tenth. The voice is so natural that callers don't realize it's AI.

, Marie-Claude L., owner, Glow Beauty Studio · Montréal

Built for

Four kinds of service businesses.

Same Della, different brain. If you're one of these, the rest of this page is for you.

Salons & Spas

Hair salons, spa & wellness centers, nail / lash / brow studios. Della books while you cut, color, or treat, and never charges per booking.

Clinics & Wellness

Medical clinics, dental practices, therapy & counseling. HIPAA-aware intake, urgency triage, on-call provider routing. Multilingual.

Law Firms

Attorneys, notaries, mediators, paralegals. Conflict-aware intake, matter qualification, audit-ready transcripts. Della never gives legal advice, she captures and routes.

Accountants & Consultants

CPAs, tax preparers, business consultants, coaches. Engagement-scope intake, entity-type capture, tax-season surge handling. Same flat fee in February as in August.