See the patterns. Tune the AI.
Every call generates structured data, intent, outcome, duration, voice used, tone tested. Della aggregates it into trend reports: what your callers ask for, when they call, which voices convert best, where escalations spike.

What you measure, you can improve.
Most service businesses don't know what their callers actually ask for. They guess. Della gives you the receipts: 38% of calls are bookings, 24% are FAQs, 12% are reschedules, 8% are spam, etc. Real data beats hunches.
Call Analytics aggregates every call's structured data into trend reports. See which hours get the most calls (staff your AI tier accordingly). See which intents dominate (FAQ-heavy? Build a self-serve FAQ page). See which voices convert best (A/B test data drives the choice). See where escalations spike (those are gaps in Della's training, fix them).
What Della does on the call.
Intent distribution
What % of calls are bookings, FAQs, reschedules, complaints, transfers, spam? Updated daily, broken down by hour/day/week.
Booking conversion rate
Of calls that should have ended in a booking, what % did? Track over time as you tune playbooks.
Peak hours + days
When are your callers calling? Helps you decide when to be available for warm transfers (and when to let Della run solo).
Voice + tone A/B
If you've tested multiple voices or tones, see which converts higher. Confidence intervals included.
Escalation hotspots
Which intents trigger escalations most? Those are gaps in Della's training, tune the prompts to handle them.
Export to Sheets
Pro tier: scheduled exports to Google Sheets so your analyst (or you) can build custom reports on the data.
Call from your phone and try it: book a time, ask a question, switch languages. She tells you she is an automated assistant, then does the job.
Call DellaDella vs. the alternatives.
| Della | Hybrid answering service | Generic answering service | Voicemail | |
|---|---|---|---|---|
| Intent distribution | Auto, 12 categories | Manual tagging | N/A | N/A |
| Booking conversion rate | Tracked over time | No | N/A | N/A |
| Voice + tone A/B | Pro tier | No | N/A | N/A |
| Custom exports | CSV + Sheets (Pro) | Limited | No | N/A |
From $34.99 a month. Every booking is yours.
No commission, no per-booking fee, no setup fees. 14-day money-back guarantee.
Common questions.
Still unsure? Call Della at +1 (818) 918-4562 and ask her.
How far back can I see trends?
Solo: 30 days. Starter: 6 months. Pro: unlimited (full account history).
Can I see analytics by location?
Multi-location accounts (Pro tier) get per-location breakdowns plus a roll-up view across the whole business.
What if I want a custom metric?
Pro tier exports raw data to Sheets, build any report you want. For ongoing custom dashboards, contact us about the Della API.
Stop guessing what your callers want.
14-day money-back guarantee. Analytics go live with your first call.