DellaEvery call, a captured lead.
Della structures every call into a lead record: caller name, phone, intent, urgency score, transcript, outcome. Drops into your CRM (HubSpot, Salesforce, Clio, anything via Zapier) within seconds. Even unbooked calls become followable leads.
An uncaptured call is a lead you never had.
Most service businesses treat phone calls as one-offs: they happen, they end, no record. The result: leads who didn't book on the first call are forgotten. Every uncalled-back lead is revenue you didn't earn.
Della structures every call as a lead record. Even if the caller didn't book, even if they hung up after asking about pricing, the record is in your pipeline with the full transcript and an intent classification. Your team can prioritize follow-ups by urgency score (urgent / hot / warm / cold), see what each caller actually asked for, and convert the ones that fell through the cracks.
What Della does on the call.
Structured lead record
Name, phone, email (if collected), intent, urgency, vertical-specific intake fields. Consistent shape across every call.
Urgency + intent scoring
Della classifies each lead by intent (booking, FAQ, transfer-requested) and urgency (now / this week / browsing). Filter your pipeline by either.
Full transcript attached
Every lead record links to the full call transcript. No 'what did they actually ask for?' guessing.
Drops into your CRM
HubSpot, Salesforce, Clio, MyCase, HighLevel, anything Zapier supports. Pro tier adds REST API for direct integration.
One-click follow-up
From the lead record, send a templated SMS or email follow-up in one click. Re-engage leads who didn't convert on the first call.
Pipeline reports
See lead volume by source, conversion rate, time to first follow-up. Standard reports in the dashboard; custom on Pro.
Call from your phone and try it: book a time, ask a question, switch languages. She tells you she is an automated assistant, then does the job.
Call DellaDella vs. the alternatives.
| Della | Hybrid answering service | Voicemail | Pen and paper | |
|---|---|---|---|---|
| Captures every call as a lead | Yes | Booked calls only | Voicemail only | Manual entry |
| Auto urgency + intent scoring | Yes | No | No | Manual |
| Drops into CRM | 1000+ via Zapier + API | Limited | No | Manual export |
| Follow-up tooling | Built in | External tool | External | External |
From $34.99 a month. Every booking is yours.
No commission, no per-booking fee, no setup fees. 14-day money-back guarantee.
Common questions.
Still unsure? Call Della at +1 (818) 918-4562 and ask her.
What counts as a lead?
Every call that isn't spam. Booked, transferred, message taken, even hang-ups, all become lead records. You filter by outcome to see only what matters.
Can Della prevent duplicate leads?
Yes, caller-ID match against existing leads merges new calls into the existing record. Configurable: merge vs separate-but-linked.
What if my CRM isn't on Zapier?
Almost all major CRMs are on Zapier. For ones that aren't, Pro tier's REST API webhook works with anything that can receive HTTP POST. We'll help you set it up.
Stop letting unbooked calls disappear.
14-day money-back guarantee. Every call becomes a lead, automatically.