Confirm. Remind. Reschedule. Without lifting a finger.
Della sends SMS and email confirmation as soon as a booking is made, then automatic reminders 24 hours and 2 hours before. Each message includes a one-click reschedule link and a cancellation option. Cuts no-show rate in half.
No-shows are the silent revenue killer.
Industry data: untexted appointments have 25-35% no-show rates in beauty and 20% in healthcare. Each no-show is a slot you can't refill on short notice, and the cost of the appointment plus the cost of the missed opportunity.
Della's confirmation + reminder flow cuts no-show rates roughly in half. Confirmation goes out within 5 seconds of booking, reminder at 24 hours, second reminder at 2 hours. Each message has a one-click reschedule link (opens your booking page with the appointment loaded) and a cancellation option (frees the slot, triggers waitlist callback if enabled).
What Della does on the call.
Auto-confirmation
SMS + email within 5 seconds of booking. Includes service, time, location, prep notes.
Two-tier reminders
24-hour reminder confirms intent. 2-hour reminder catches morning-of cancellations early enough to refill.
One-click reschedule
Reschedule link opens your booking page with the appointment loaded. Caller picks a new slot, Della handles the rest.
One-click cancel
Cancellation link frees the slot instantly and triggers waitlist callback (if you have one set up).
Custom templates
Default messages work out of the box. Customize per service, per location, per language. Variables for {NAME}, {TIME}, {SERVICE}, {STAFF}.
Two-way SMS
Caller replies 'YES' to confirm, 'NO' to cancel, or text back to reschedule. Della handles the conversation via SMS.
Call from your phone and try it: book a time, ask a question, switch languages. She tells you she is an automated assistant, then does the job.
Call DellaDella vs. the alternatives.
| Della | Generic booking app | Voicemail | Front desk staff | |
|---|---|---|---|---|
| Auto-confirmation | 5 sec | Manual send | N/A | Hand-write |
| Reminder cadence | 24h + 2h | 24h only | N/A | Phone calls |
| One-click reschedule | Yes | Email reply | N/A | Phone call |
| Two-way SMS | Yes | No | N/A | N/A |
From $34.99 a month. Every booking is yours.
No commission, no per-booking fee, no setup fees. 14-day money-back guarantee.
Common questions.
Still unsure? Call Della at +1 (818) 918-4562 and ask her.
Do SMS messages cost extra?
Standard transactional SMS is included on all plans (Twilio messaging fees absorbed). Heavy senders (Pro tier 1,000+ messages/month) may incur overage at $0.01/SMS, disclosed before billing.
Can I disable certain reminders?
Yes, per-service rules. Tax preparers might want only the 24h reminder; spas might want both. All configurable.
What about international SMS?
Supported in 200+ countries via Twilio. Per-country rates vary; Pro tier includes most. Contact sales for high-volume international routes.
Do reminders work in 16 languages?
Yes, reminders are sent in the language Della detected during the call. Caller booked in Spanish? Reminder is in Spanish.
Cut your no-show rate in half.
14-day money-back guarantee. Confirmations and reminders on by default.