Della picks up while you're cutting, coloring, lashing, or treating — answers in 16 languages, books straight into your calendar, and never charges per booking. The 24/7 AI receptionist that frees your hands.
Industry research consistently puts missed-call rates for small salons between 25% and 40%. Every missed call is a client who picked someone else. Voicemail and answering services don't fix it — the caller has already moved on. Della picks up on the first ring, speaks the caller's language, and books the appointment before they hang up.
Your stylists aren't standing at the phone — they're with a client. Outsourced human answering services charge $300+/mo, route calls to people who don't know your prices or your stylists, and take a cut on every booking they route. Della costs $24.99 to start, knows your live calendar, and never sleeps.
The AI knows the difference between a balayage consult, a 30-min waxing slot, and a lash fill. Vertical-aware prompts mean callers hear answers that match the work you actually do.
Cuts, color, balayage, blowouts, keratin. Della asks for the desired service, finds an open slot with the right stylist, and confirms in seconds. Handles colorist-vs-stylist routing automatically.
Multi-room scheduling, package bookings, intake forms before arrival. Della handles consultation requests, gift card lookups, and membership inquiries — without sending callers to a human.
Service variants (gel vs acrylic, classic vs hybrid lash, microblading vs powder brow), 2-week fill cadence reminders, supply-ahead questions. Della books the right duration for the right service.
Each capability is a real tool the AI invokes during a call. Nothing is faked. Every action shows up in your dashboard within seconds.
Reads your live calendar, asks for service + stylist preference, confirms with the caller, writes the booking. Shows up instantly in every staff member's calendar.
Auto-detects the caller's language and switches mid-conversation. Includes FR-CA (informal tu for Quebec), Spanish, Arabic, Mandarin, Japanese, and 11 more.
Caller wants to move their Thursday balayage? Della verifies the caller, finds the booking, and reschedules into the next open slot. No human touch needed.
When a caller wants something Della can't book — a complaint, a unique product question, a custom service — she takes a structured message. Lands in your in-app notifications with the full transcript.
Set rules: "If caller is on the VIP list, transfer to my mobile." Della identifies the caller, then bridges the call cleanly to your phone or the front desk.
Full transcript + 1-line summary + outcome label (booked / transferred / message taken / FAQ answered). Every call is searchable. Every call is yours.
| Della | Smith.ai (hybrid) | Voicemail | Booksy / Fresha widget | |
|---|---|---|---|---|
| Answers 24/7 | Yes | Business hours strong | No (voicemail) | N/A — web booking only |
| Books straight into your calendar | Yes — real-time | Yes | No | Yes (web only) |
| Speaks 16 languages | Yes — out of the box | 2 (EN/ES) | N/A | Web is multilingual |
| Per-booking commission | $0 — ever | $0 | N/A | ~$3–5 per appointment |
| Starting price | $24.99/mo | $95/mo + per-call fees | Free | Free + commission |
| Pickup time | < 1 sec | 15–45 sec | Voicemail prompt | N/A |
| Full transcript per call | Yes — searchable | Summary only | No | N/A |
Every Della booking is yours — no commission, no per-call fees, no "marketplace" cut. Solo for independent stylists, Starter for small teams, Pro for multi-staff or multi-location salons. 14-day free trial on every plan.
Independent stylists, single-chair salons, mobile beauty pros.
Small salons (1–5 staff). Most popular.
Multi-staff or multi-location salons.
14-day free trial · No credit card · Cancel anytime · 30-day money-back
14-day free trial. No credit card. Setup takes under 15 minutes.
