A salon Della asks 'which stylist do you prefer?' A legal Della asks 'is there an opposing party?' An accounting Della asks 'what kind of entity?' Same product, four brains, vertical-specific prompts and tools out of the box.
Most AI receptionist tools ship one prompt for every business. The result is a salon that gets asked about insurance carriers, and a clinic that gets asked about preferred stylist.
Della ships with four pre-tuned vertical brains: Salon, Clinic, Legal, Accounting. Each one asks the right intake questions, knows the right vocabulary in 16 languages, and uses the right escalation rules. You pick your vertical at signup. You can override any of the prompts. The brain switches automatically when you switch verticals.
Asks for preferred stylist, service type, allergy notes. Knows balayage from blowout. Routes color clients to colorists.
Captures intake fields (DOB, insurance, reason for visit), triages by urgency, escalates crisis keywords.
Captures matter type, runs basic conflict check, never gives legal advice, books consultation.
Captures engagement scope, entity type, filing type. Handles tax-season call surges.
Override any default prompt to match your specific practice. Add custom intake fields. Tune the escalation rules.
Real estate, home services, marketing agencies, fitness studios — on the roadmap. Vote on what's next from your dashboard.
| Della | Generic AI receptionist | Human script | Pen and paper | |
|---|---|---|---|---|
| Vertical-specific prompts | 4 verticals | 1 generic | Static script | N/A |
| Vertical-specific tools | Yes | No | N/A | N/A |
| Customize per business | Yes | Limited | Submit ticket | N/A |
| Cost | Included | Enterprise tier | N/A | N/A |
Every booking is yours — no commission, no per-call fee. Solo for independent professionals, Starter for small teams, Pro for multi-staff or multi-location practices.
Independent professionals.
Small businesses (1–5 staff). Most popular.
Multi-staff or multi-location.
14-day free trial · No credit card · Cancel anytime · 30-day money-back
14-day free trial. Pick your vertical at signup.
