DellaDifferent brain. Same Della.
A salon Della asks 'which stylist do you prefer?' A legal Della asks 'is there an opposing party?' An accounting Della asks 'what kind of entity?' Same product, four brains, vertical-specific prompts and tools out of the box.
A generic AI for everyone is a useless AI for someone.
Most AI receptionist tools ship one prompt for every business. The result is a salon that gets asked about insurance carriers, and a clinic that gets asked about preferred stylist.
Della ships with four pre-tuned vertical brains: Salon, Clinic, Legal, Accounting. Each one asks the right intake questions, knows the right vocabulary in 16 languages, and uses the right escalation rules. You pick your vertical at signup. You can override any of the prompts. The brain switches automatically when you switch verticals.
What Della does on the call.
Salon brain
Asks for preferred stylist, service type, allergy notes. Knows balayage from blowout. Routes color clients to colorists.
Clinic brain
Captures intake fields (DOB, insurance, reason for visit), triages by urgency, escalates crisis keywords.
Legal brain
Captures matter type, runs basic conflict check, never gives legal advice, books consultation.
Accounting brain
Captures engagement scope, entity type, filing type. Handles tax-season call surges.
Customize per business
Override any default prompt to match your specific practice. Add custom intake fields. Tune the escalation rules.
More verticals coming
Real estate, home services, marketing agencies, fitness studios, on the roadmap. Vote on what's next from your dashboard.
Call from your phone and try it: book a time, ask a question, switch languages. She tells you she is an automated assistant, then does the job.
Call DellaDella vs. the alternatives.
| Della | Generic AI receptionist | Human script | Pen and paper | |
|---|---|---|---|---|
| Vertical-specific prompts | 4 verticals | 1 generic | Static script | N/A |
| Vertical-specific tools | Yes | No | N/A | N/A |
| Customize per business | Yes | Limited | Submit ticket | N/A |
| Cost | Included | Enterprise tier | N/A | N/A |
From $34.99 a month. Every booking is yours.
No commission, no per-booking fee, no setup fees. 14-day money-back guarantee.
Common questions.
Still unsure? Call Della at +1 (818) 918-4562 and ask her.
Can I run multiple verticals from one account?
Yes on Pro. Useful for groups that own a salon and a med spa, or a law firm with a separate notary practice. Each brand gets its own number and brain.
How customizable is the brain?
Every default prompt can be overridden. You can add custom intake fields, custom escalation triggers, and custom FAQs. Pro tier adds full prompt editing.
What if my vertical isn't supported yet?
Della defaults to a generic service-business brain that works reasonably well for most professional services. Vote on your vertical from your dashboard, we prioritize the most-requested.
Use the brain that matches your business.
14-day money-back guarantee. Pick your vertical at signup.