Della ships with 18 pre-tuned vertical brains, 4 flagship verticals detailed below (Salons, Clinics, Legal, Accounting) plus 14 specialized practices from barbershops to veterinary, real-estate to construction, software-dev to home-services. Same product, different prompts, vocabulary, and intake flow per industry. Pick the one that matches your business, or run multiple if you do.
Hair salons, spa & wellness centers, nail / lash / brow studios. Della handles new client booking, reschedules, and walk-in inquiries while you're with a client. She knows balayage from blowout, gel from acrylic, classic from hybrid lashes, and routes returning clients to their preferred provider.
Medical clinics, dental practices, therapy & counseling offices. Della captures intake fields (name, DOB, reason for visit, urgency), routes by provider specialty, escalates crisis keywords to your on-call. Insurance carrier capture at booking. Recording is opt-in per call. Built for the principle of minimum-necessary PHI.
Solo attorneys, small law firms, notaries, mediators, paralegal services. Della captures the matter type, runs a basic name-based conflict check against your client list, qualifies the case, and books the consultation. Never gives legal advice, captures and routes. Audit-ready transcript per call.
CPAs, tax preparers, business consultants, coaches. Della handles engagement-scope intake (bookkeeping vs audit vs advisory, entity type, urgency), takes prospective-client calls during the March surge without seasonal payroll, and books discovery calls into the right partner's calendar. Never quotes a price, always books the consult.
Beyond the 4 flagship verticals above, Della ships with 14 specialized brains, each pre-tuned with the right intake fields, vocabulary, and AI prompts for that practice. Pick the one that matches your business, or run multiple if you do.
Walk-ins, classic cuts, fades, beard work. Della books per chair and asks the right preferences.
Mani, pedi, gel, acrylic. 2-week fill-cadence reminders, photo records, technician preference.
Injectables, lasers, treatments. Intake forms, consent capture, provider-specific scheduling.
Insurance carrier capture, appointment-type routing, hygiene vs operative slots, emergency triage.
Treatment plans, follow-up cadence, injury intake, insurance verification.
Confidential intake, crisis-keyword escalation, modality matching, insurance check.
Pet intake, vaccination history, urgency triage, emergency vs routine routing.
Discovery calls, proposal handoff, engagement scope, niche routing.
Discovery, retainer, roadmap calls. Project scope, tech stack, budget bracket.
Design, photo, video bookings. Project type, deliverable, budget range, deadline.
Buyer / seller intake, price range, area, financing status, showing booking. Routes by zip.
Project scope, address, budget range, timeline, site-visit booking. GC, roofing, renovation.
HVAC, plumbing, electrical, cleaning. Address-first intake, emergency dispatch, access notes.
Class booking, membership inquiries, trainer matching, package upsell.
14-day free trial on every plan. Choose your vertical at signup, override any default prompt, and have Della live in 15 minutes.