DellaBuilt for service businesses where the phone is the funnel.
Della ships with 18 pre-tuned vertical brains, 4 flagship verticals detailed below (Salons, Clinics, Legal, Accounting) plus 14 specialized practices from barbershops to veterinary, real-estate to construction, software-dev to home-services. Same product, different prompts, vocabulary, and intake flow per industry. Pick the one that matches your business, or run multiple if you do.
For owners who'd rather cut, color, and care than babysit the phone.
Hair salons, spa & wellness centers, nail / lash / brow studios. Della handles new client booking, reschedules, and walk-in inquiries while you're with a client. She knows balayage from blowout, gel from acrylic, classic from hybrid lashes, and routes returning clients to their preferred provider.
- Asks for stylist preference, service variant, allergy notes
- Routes color clients to colorists, cuts to senior stylists
- Handles 2-week fill cadence reminders for nail / lash studios
- 0% commission per booking; booking marketplaces take 20-30%
Patients on hold? Not on Della's watch.
Medical clinics, dental practices, therapy & counseling offices. Della captures intake fields (name, DOB, reason for visit, urgency), routes by provider specialty, escalates crisis keywords to your on-call. Insurance carrier capture at booking. Recording is opt-in per call. Built for the principle of minimum-necessary PHI.
- HIPAA-aware: minimum-necessary PHI, opt-in recording, BAA on Pro
- Triage by urgency rules, crisis keywords bridge to on-call instantly
- Insurance carrier capture during intake, drops into your EHR via Zapier
- Multilingual for diverse patient populations, Spanish, FR-CA, Mandarin, Arabic
Call from your phone and try it: book a time, ask a question, switch languages. She tells you she is an automated assistant, then does the job.
Call DellaConvert callers into clients.
Solo attorneys, small law firms, notaries, mediators, paralegal services. Della captures the matter type, runs a basic name-based conflict check against your client list, qualifies the case, and books the consultation. Never gives legal advice, captures and routes. Audit-ready transcript per call.
- Name-based conflict check before booking, final attorney sign-off still required
- Practice-area routing, PI to PI attorney, immigration to immigration
- Della refuses to give legal advice, every call ends with "the attorney will follow up"
- Spanish for immigration practices, FR-CA for Quebec, auto-detected
Quote, qualify, and schedule.
CPAs, tax preparers, business consultants, coaches. Della handles engagement-scope intake (bookkeeping vs audit vs advisory, entity type, urgency), takes prospective-client calls during the March surge without seasonal payroll, and books discovery calls into the right partner's calendar. Never quotes a price, always books the consult.
- Engagement-scope intake, service type, frequency, entity, urgency
- Tax-season surge: handles 5x volume in March without extra cost
- Routes by partner specialty, bookkeeping vs audit vs advisory
- Same flat fee in February as in August, $34.99 to $179
Specialized brains for every kind of practice.
Beyond the 4 flagship verticals above, Della ships with 14 specialized brains, each pre-tuned with the right intake fields, vocabulary, and AI prompts for that practice. Pick the one that matches your business, or run multiple if you do.
Barbershops
Walk-ins, classic cuts, fades, beard work. Della books per chair and asks the right preferences.
Nail Salons
Mani, pedi, gel, acrylic. 2-week fill-cadence reminders, photo records, technician preference.
Medical Spas
Injectables, lasers, treatments. Intake forms, consent capture, provider-specific scheduling.
Dental Practices
Insurance carrier capture, appointment-type routing, hygiene vs operative slots, emergency triage.
Chiro & Physio
Treatment plans, follow-up cadence, injury intake, insurance verification.
Therapy & Counseling
Confidential intake, crisis-keyword escalation, modality matching, insurance check.
Veterinary
Pet intake, vaccination history, urgency triage, emergency vs routine routing.
Consulting & Coaches
Discovery calls, proposal handoff, engagement scope, niche routing.
Software Dev & Agencies
Discovery, retainer, roadmap calls. Project scope, tech stack, budget bracket.
Creative Studios
Design, photo, video bookings. Project type, deliverable, budget range, deadline.
Real Estate
Buyer / seller intake, price range, area, financing status, showing booking. Routes by zip.
Construction
Project scope, address, budget range, timeline, site-visit booking. GC, roofing, renovation.
Home Services
HVAC, plumbing, electrical, cleaning. Address-first intake, emergency dispatch, access notes.
Fitness Studios
Class booking, membership inquiries, trainer matching, package upsell.
Book the chair, not the call.
Books the chair, not the call.
Books the mani, skips the chase.
Books the treatment, skips the diagnosis.
Patients on hold? Not on Della's watch.
Books the cleaning, calms the toothache.
Books the assessment, skips the diagnosis.
Books the session, honours the line.
Books the visit, calms the owner.
Convert callers into clients.
Quote, qualify, and schedule.
Books the discovery call, skips the cold pitch.
Walls off the spam, books the buyers.
Books the shoot, qualifies the wedding.
Qualifies the lead, books the showing.
Captures the lead while you're on-site.
Dispatches the truck, not just the call.
Books the class, skips the spam.
Captures the scope, sends the proposal.
Pick the brain that matches your business.
14-day money-back guarantee on every plan. Choose your vertical at signup, override any default prompt, and have Della live in 15 minutes.